SUBJECT: General Business
Title
Communications & Community Engagement Improvement Plan
Body
DEPARTMENT: Communications & Community Engagement
PRESENTER: Gabi Rae, Director
TIME ESTIMATE: 30 minutes
only required for non-consent items
STAFF RECOMMENDATION:
Recommendation
Recommend moving forward with the Plan as it is written. Understanding that any additional direction from the Board about communications and engagement will be integrated into the Plan going forward.
End
SUMMARY AND BACKGROUND OF SUBJECT MATTER:
As the Board may recall, the 2021 Work Plan specifies that a Communications Audit will be completed during the first quarter. This Communications & Community Engagement Improvement Plan (Plan) is a result of the completed Communications Audit. It is intended to guide the Town in connecting with the broader community and understanding the needs and desires of those who live, work, and play in Erie. The Plan is also intended to be a living document that will change and grow as the makeup of the community and the needs also evolve. The CCE Department will continually reference the Plan and make adjustments as necessary.
This Plan addresses specific communications objectives including; determining if audiences are getting the information and messages they want and we intend; identifying which strategies, tools, media, and tactics are most effective; steps to achieving measurable results.
In creating the Plan, the team completed an audit of current communications strategies (both internal and external), compiled an analysis of important audiences, researched best practices in communication and engagement, and collected data to analyze effectiveness of current tools.
Some of the areas of focus for improvement include:
* External
o Website enhancements
o Social media quality
o Consistency in branding
o Diversity, equity, and inclusion auditing
o Enhanced engagement events
* Internal
o Intranet redesign
o Email protocols
o Guides and train...
Click here for full text